In the last few years, studies have revealed that the online dating industry is lacking a fundamental feature; one that would not only assist online daters in their quest to meet new people but that would ultimately help them to maintain a healthy and happy relationship after having met their special someone. Indeed, in an article titled Zoosk, the Web’s Perpetual Love Machine, Zoosk co-founders Shayan and Alex Mehr affirmed that they are looking for ways to engage with couples before, during and after they have found each other on Zoosk or other singles dating sites. Admittedly, they see tremendous financial value for their company in retaining and maintaining an ongoing relationship with the couples that they helped to create, and they are certainly ahead of the online dating game in thinking so.
In spite of this, the undisputable fact is that while dating sites want users to find a partner through them, they also depend on failed relationships in order to benefit from repeat customers. eHarmony and Match.com, for instance, express a passing desire to offer some services to keep couples engaged in a meaningful ongoing relationship. But if, as a spokesperson of Match.com claimed, over half of a dating site’s clients are repeat clients, then dating sites are having to split their efforts between two different types of revenue streams by managing all of these repeat users.
This is where Tokii comes in! Tokii believes that there is a business model that makes sense for dating sites to assist online daters while they are getting to know each other and later, while they move into the “we are now a couple” phase of their relationship. We are currently in the process of creating Tokii tools that are specifically geared towards the online dating sector. By partnering with Tokii, dating sites will be able to innovate and grow member lifetime value via Tokii’s premium service offerings by helping their members to find ideal matches and by keeping the couples that they have helped to create engaged in meaningful ongoing relationships.
How will Tokii benefit online daters? Since its launch in March 2010, Tokii has focused all of its energy on helping couples to develop stronger and healthier relationships. Tokii’s expansive array of games, quizzes, trades and moods are specifically designed to facilitate communication and relationship bonds and now, with the launch of our Tokii Mobile App, our fun and innovative tools can readily be used anywhere, anytime!
Single online daters will be able to use Tokii tools as a means to navigate their way through potential suitors in order to find their ultimate match. Looking to know more about a potential partner’s interests, views and desires? Invite them to play some of our DiscoveryGames! Interested in letting other online daters know how you like to be loved? Complete the LoveZones quiz and share your results with potential partners to see how well matched you are. Want to see how “like-mooded” you are with other online daters? Use our MoodMeter and discover how the rest of the online dating community is feeling! Tokii is the ultimate pre-screening tool for online daters to test the waters and compare their levels of compatibility as they get to know each other, and it will ultimately increase their chances of finding their ideal partner.
The benefits of Tokii for online daters reach far beyond the “getting to know each other” phase. The Tokii Dating Site Partnership Opportunity can also help to prepare online daters who have successfully found a partner for the next step in their journey. That is to say, Tokii will provide fun and interactive experiences for members as they go from finding love to keeping the love alive. The value for “lovers” is that they can still get to know each other more deeply in an online space which is what online daters are used to — communicating and getting intimate online. With Tokii, couples have access to fun, relevant tools and content that helps them explore what it takes to develop their relationships and keep them healthy!
Tokii presents the opportunity to fully pursue the strategy of engaging couples who have found each other online, as our entire business is built around the premise of maintaining and improving relationships. The effort we put forth with our full array of services is designed to give a couple every chance to stay happy and successful in their relationship, and with our Tokii Dating Site Partnership Opportunity, we will soon offer equally helpful services for online daters. With this strategy, we believe that will make a significantly positive impact on online daters and couples alike.
Tokii will function as the ultimate acquisition tool for dating sites. By providing online daters with the products necessary to nurture their relationships, users will view their chosen online dating site as being deeply concerned with their personal well-being and will consequently become more loyal costumers. With Tokii, online daters will also reap the benefits of a relationship management platform that has been designed with relationship longevity in mind. As a result, dating sites will achieve their ultimate goal of extending their life-cycle full-circle and will earn larger revenues from longer membership lifetimes!
Karla Stephens-Tolstoy, Tokii CEO & Founder
A business and brand maverick, skilled in building start-ups and building brand management teams in North America, Asia and Europe.